The sub-group Visual Rethoric of the Hyper-formalists will be writing here.
Bruno Latour, “Visualization and Cognition: Drawing Things Together”
Johanna Drucker, “Graphesis” http://www.hup.harvard.edu/catalog.php?isbn=9780674724938
Shape of Time, George Kubler https://en.wikipedia.org/wiki/The_Shape_of_Time#Chapter_2:_The_Classing_of_Things
“There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how's the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What the hell is water?” David Foster Wallace