TOC
Post-formalism
Today’s state of cultural literacy is characterized by:
- A non-critical culture of “browsing” fueled by digital media that flattens hierarchies of value and quality
- A dilution of expertise, specific knowledge, and considered points of view
- A proliferation of re-presentations of cultural artifacts that are divorced from original context, audience, and author
- A culture of “likes” and “hates” wherein respectful discourse is replaced by comments and re-posting
- A lack of skepticism or criticality of media that results in a shallowness of knowledge and lack of exposure to divergent, contradictory or minority perspectives
- The increasing availability and sophistication of graphic design tools and templates
- Form is no longer an end in itself, but rather a by-product of process and inquiry.
The Post-Formal approach to graphic design is concerned with:
- Formal agility over formal innovation
- Inquiry over commentary
- Technology over technique
- Critically engaging with problematic contemporary hierarchies over obeying traditional hierarchies
- Crafting process over crafting outcomes
- The non-formal, a-formal, non-visual, multi-modal and speculative over default, standard visual formats
- Identifying and defining criteria for excellence across media over technical mastery of specific media
- Locating one’s practice in the landscape of contemporary discourse over personal voice
- Learning to assess new unknown known over collecting the known known
- Balancing skepticism and imagination