PRONE TO PRIORITIZE THE PERSONAL VOICE, THE LIVED EXPERIENCE (subjective) IMAGINATIVE, SPECULATIVE, ITERATIVE (makers, dreamers, innovators) COOPERATIVE, COLLECTIVE, RESPONSIVE (collaborative, compassionate, curious) SKEPTICAL, CRITICAL, POETIC (able to move between the abstract and the concrete) FALLIBLE, BIASED, QUIXOTIC (inefficient, prone to prejudice and short sightedness) FRAGILE, COMPLEX, MEAT SUITS (mortal,unpredictable, temperamental) DRIVEN BY PRINCIPLES, VALUES AND CONVICTIONS (idealistic / moral) THE GHOSTS IN THE MACHINES