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post_formalists [2017/06/23 13:37] anja |
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- | ======Post-formalism====== | ||
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- | ====Today’s state of cultural literacy is characterized by:==== | ||
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- | * A non-critical culture of “browsing” fueled by digital media that flattens hierarchies of value and quality | ||
- | * A dilution of expertise, specific knowledge, and considered points of view | ||
- | * A proliferation of re-presentations of cultural artifacts that are divorced from original context, audience, and author | ||
- | * A culture of “likes” and “hates” wherein respectful discourse is replaced by comments and re-posting | ||
- | * A lack of skepticism or criticality of media that results in a shallowness of knowledge and lack of exposure to divergent, contradictory or minority perspectives | ||
- | * The increasing availability and sophistication of graphic design tools and templates | ||
- | * Form is no longer an end in itself, but rather a by-product of process and inquiry. | ||
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- | ====The Post-Formal approach to graphic design is concerned with:==== | ||
- | * Formal agility over formal innovation | ||
- | * Inquiry over commentary | ||
- | * Technology over technique | ||
- | * Critically engaging with problematic contemporary hierarchies over obeying traditional hierarchies | ||
- | * Crafting process over crafting outcomes | ||
- | * The non-formal, a-formal, non-visual, multi-modal and speculative over default, standard visual formats | ||
- | * Identifying and defining criteria for excellence across media over technical mastery of specific media | ||
- | * Locating one’s practice in the landscape of contemporary discourse over personal voice | ||
- | * Learning to assess new unknown known over collecting the known known | ||
- | * Balancing skepticism and imagination | ||