-  Formal agility over formal innovation 
-  Inquiry over commentary 
-  Technology over technique 
-  Critically engaging with problematic contemporary hierarchies over obeying traditional hierarchies 
-  Crafting process over crafting outcomes 
-  The non-formal, a-formal, non-visual, multi-modal and speculative over default, standard visual formats 
-  Identifying and defining criteria for excellence across media over technical mastery of specific media 
-  Locating one’s practice in the landscape of contemporary discourse over personal voice 
-  Learning to assess new unknown known over collecting the known known 
-  Balancing skepticism and imagination